Make informed business decisions based on evidence
giid.io reduces risk, aids uncertainty and provides clear go-to-market direction.
Move from idea → evidence → decision.
From idea to evidence in minutes
A structured, four-step workflow that turns ambiguity into clarity.
Capture your idea
Answer a few guided questions to define your venture, audience, and assumptions. giid.io captures what matters.
Research the market
giid runs grounded research across market sizing, personas, competition, and more — with cited sources.
Evidence-based synthesis
Synthesise your research into a go-to-market strategy, including your USP, key risks, KPIs, and executive summary.
Export and share
Download your full report. Share your credible strategy with stakeholders, investors, or your team.
Eight structured outputs, one clear brief
Each output is a focused deliverable — grounded in evidence or synthesised from your research.
Problem Statement
What's real, what's assumed, what to test.
Market Sizing
Realistic TAM/SAM/SOM ranges and growth drivers.
Personas
Who buys, who uses, and what triggers adoption.
Competition
Alternatives, differentiation, and pricing anchors.
USP
Clear positioning and why you win.
Risks
What could break, and mitigation strategies.
KPIs
What to measure early: activation, retention, revenue.
Executive Summary
The decision-ready brief. Your master brief.
Why giid?
Prevent the loss of time, money and momentum
In the UK in 2024, 850,000 businesses were started and nearly 300,000 closed — with 42% of failures linked to lack of market knowledge.
Many new businesses struggle because founders don't have a clear view of:
- Market demand and category dynamics
- Competitors and differentiation
- Target customers and needs
- Positioning and messaging
- Go-to-market options and early KPIs
That uncertainty can lead to unclear messaging, targeting the wrong audiences and slow traction.
Giid.io gives you:
Grounded research
Claims come with citations. Every output references external sources so you know where the insight comes from.
Structured guidance
giid provides pre-built, evidence-backed outputs, so you don’t have to prompt or figure out what to ask AI, for a fraction of a consultant cost.
Fast time-to-value
From early-stage ambiguity to a clear strategy and exportable brief in minutes (not months).
Evidence-backed decisions
Move from guesswork to actionable insight. giid synthesises your research and assumptions into outputs that guide your next steps.
Clear priorities and next steps
Stop wondering “what do I do next?” Get a structured route-to-market and early KPIs to track progress.
A consultant in your pocket — for a fraction of the cost
Built for
Founders
Starting a venture means making high-stakes decisions with incomplete information. giid.io gives you structured, evidence-based insight so you can move forward with clarity.
Accelerators
Integrate giid.io into your accelerator to save time and reduce guesswork.
Educators
Teaching entrepreneurship, innovation and strategy. Give students access to strategic thinking that founders rely on.
From 10 minutes of guided capture to a research-backed, decision-ready brief.